Use AI or Lose to AI

Published on 2025-06-23

In 2025, AI is so capable that it's starting to replace job functions.

Not whole jobs. Not yet. But certain tasks that were previously somebody's job.

When people say that "AI is coming for our jobs", what they really mean is that somebody will use AI to automate a set of tasks and choose to not hire someone for it like they traditionally would have.

This has happened all throughout modern history. As people could self-service dial a phone, telephone operators were out of a job. People mostly chose to pump their own gas (except in New Jersey for some ridiculously silly reason), so most gas stations were able to operate without a dedicated gas attendant. Agencies purchase SaaS that help them automate tedious tasks so they scale without having to hire as many employees.

But, AI is a bit more scary to people because it can talk like a human in many cases.

Someone leveraging LLM-based AI doesn't need to fill in some form to interact with it, they can type or speak to it, just like they would with a human being.

That's the real human replacement - instead of humans needing to follow the computer's interface, computers have learned the human interface.

And this will allow AI to show up in places they really didn't have much of an effective presence in before.

You have likely already seen AI start to land in your Slack or Teams or social DMs or in your email inbox. You may not even know it's AI that's crafting the message and sending it.

And if you don't really know that it's AI, what's it really matter?

Sure, it's offensive if it's a friend of yours. It's embarassing for the sender if it's AI slop like the button responses on LinkedIn. Or, it's impressive that it's able to send a message with a purpose, utilizing relevant details and incorporate quality calls to action at scale.

You might be against it, think it's not fair, think it's a risk, wonder what humans will do when we aren't forced to sit at a desk and respond to messages on Slack.

But, that doesn't matter. The cat is out of the bag. People can self-host LLMs, this isn't going away. You can't control the tide here. So, ride the AI wave.

Learn to use AI to craft that message and then do it 1000 times. Learn to use AI to automate your product descriptions so you have consistency in terminology and include the essentials. Learn to use AI to pull reports, run data analysis, answer questions for you that you'd otherwise be spending time doing.

AI is liberating.

And if you want to be liberated by it, you need to be using it. That will be the defining difference in the years to come - how effectively you can use AI to stay competitive.

So, be sure to Use AI so you don't Lose to AI.

- Matt Ferrante