Could Someone Rebuild Your Product With AI in a Weekend?
Get a scored defensibility assessment that tells you exactly where your business is strong, where it's exposed, and what to do about it.
Adding AI features won't save you
If your core business can be replicated by AI, a chatbot on top doesn't change the math.
The wrong question
"How do we add AI to our product?" Most founders start here. It's the wrong place to start.
The right question
"What do we have that AI can't replicate?" That's what determines whether you survive the next two years.
Four dimensions of AI defensibility
Every company's defensibility rests on some combination of these four pillars. The audit scores each one.
1. Proprietary data
Do you have data that wouldn't exist without your product? Years of user behavior, domain-specific annotations, transaction history? Or could a competitor recreate your dataset in a few weeks?
2. Relationships and dealflow
Exclusive partnerships, deep workflow integrations, channel partners. The stuff that can't be vibe-coded into existence. If your customers could switch in a week, your relationships are shallow.
3. Niche specialization
How specific is your product to an actual industry with actual domain logic, compliance requirements, and edge cases? If a user could replace you with ChatGPT and a spreadsheet, you have a problem.
4. Hardware and infrastructure
Physical products, self-hosted inference, custom manufacturing. Most early-stage companies score low here, and that's fine. But if a competitor self-hosts while you're on API calls, they have a permanent cost edge.
How it works
Two calls and a report. No fluff.
60-minute discovery call
I interview you across all four dimensions. We cover your data assets, customer relationships, domain depth, tech stack, competitive landscape, and current AI usage. The call is recorded so nothing gets missed.
Scoring, analysis, and report
I score each dimension 1-5 using a structured rubric, apply relevance multipliers for your company type, and produce a composite AI Defensibility Score. The report includes a threat assessment with 6/12/24-month risk horizons and concrete recommendations.
45-minute review call
We walk through the report together. I explain each score, answer questions, and help you prioritize the 90-day action plan. You leave knowing exactly which walls are strong and which ones are made of paper.
What you walk away with
AI Defensibility Scorecard
A scored assessment across all four dimensions with a composite score and rating. The artifact you'll share with your leadership team and investors.
Threat assessment
Per-dimension vulnerability timelines at 6, 12, and 24 months. What happens if you do nothing, spelled out concretely.
Prioritized recommendations
Quick wins for this month, strategic investments for next quarter, and long-term plays for the next year. Each with what to do, why, and expected impact.
90-day action plan
A week-by-week plan with owners, dimensions, and expected outcomes. Not vague advice. Specific actions with timelines.
AI product recommendations
Specific guidance on AI product strategy: background agents, continuous learning, integration points, and pricing. Tailored to your company, not generic advice.
Investor-ready framing
If you're raising, the scorecard and defensibility analysis give you a clear way to articulate your moats. Investors are asking these questions. Have answers ready.
This is for you if...
- You're a SaaS or software company (Series A through growth stage, 10-200 people)
- You're worried about AI-native competitors entering your space
- You're planning strategy or raising money and need to articulate your moats
- You want a concrete plan, not a slide deck full of buzzwords
This is NOT for you if...
- You're a small business looking for AI tools to automate daily tasks (check out the AI Assessment instead)
- You're pre-product and don't have customers yet
- You want someone to build AI features for you (this is strategy, not development)
- You're a Fortune 500 with an in-house strategy team
Why trust me?
I'm Matt Ferrante. I've spent 15+ years as a software engineer, built and sold software products, and have been deep in the AI space since LLMs went mainstream.
I work with software companies on AI strategy because I've been on both sides of the table. I've built the products that get disrupted and I've built the AI features that do the disrupting.
This audit comes from a structured framework I developed after seeing the same patterns across dozens of companies. It's opinionated, scored, and specific. Not a generic "AI readiness" checklist.
Book your AI strategy audit
Tell me about your company and I'll reach out to schedule your discovery call.
PS. Not a software company? If you're a small business looking for AI tools to automate your daily operations, check out the AI Assessment instead.